Creating an Efficient Writing Approach for Your Internet Marketing Efforts
The effort that goes into article authoring is what persuades many Internet marketers to oursource much of their article marketing efforts by hiring a writing professional. However, if you prefer to do this job yourself, here are some tips that I can offer to increase the efficiency of your writing, always being mindful of the objectives of increased traffic to your site and improved search engine optimization.
* Dedicate a regular time at least once a week to write articles. This is usually a several hours during the weekend and possibly a couple of hours each working week depending upon my schedule. With other writing commitments including my website, this sometimes is quite a stretch for me.
* Create an easy format that you can easily copy and paste your efforts into those sites where you regularly contribute. Record the following: (1) A title that meets the site’s policies such as www.ezinearticles.com of 100 characters (2) Word Count (3) Copyright Statement (4) Bio or Signature statement that meets the character guidelines (1101 for Ezine Articles) (5) key words (100 characters for Ezine Articles) (6) A table for key words to be used within the article and as search words.
The table is probably the most beneficial element within this format. As I write the article, I plug in phrases that I believe have high key word value. The table can be easily copied and pasted into a new article with similar key words. These key words then can be prioritized from highest to lowest and used as the keywords within the article submission site. By using the highlight tool, I can quickly determine what words are used within the article’s content.
* Write from your own personal experience and avoid the “Royal ‘We.’” People look to the Internet to find answers to their questions from people who have actual experiences. Share your failures and successes while you are demonstrating your expertise. Use the personal touch to begin to build a relationship and not to “sell” your product or service. Be real and respectful to each and every reader. Feel free to incorporate a bit of humor, if the subject matter allows it. Again, remember you want them to want more and click through to your website.
* When selecting the topic, determine the focus through researching the keyword popularity.
* I always write using wordpad or some text editor so that I can avoid embedding those invisible codes that are part of any document that comes from a word processing program. However, I then paste the article into MSWord in order to get a quick word count and look for simple spelling errors. I don’t save the copy in the word processing program, though. I want to paste my article into submission forms in pure text format.
Hopefully, these strategies will not only improve your Internet marketing through increased traffic to your web site, but will also improve the quality of your articles and potentially start to build those relationships with future customers or clients.
